Decision support for consequential work.
Frame gives the AI you already use a disciplined process: ask before answering, separate evidence from assumption, and expose the weak point in a decision.

Available now: Email delivery of the Frame Free field guide, a six-page PDF you load into ChatGPT, Claude or Gemini. Frame Free clarifies and tests the decision before evaluation. It does not compare options, recommend a course of action or produce a Decision Brief.
For the decisions where a fluent answer is not enough.
Frame is for professionals who already use a capable model and know that a confident paragraph is not the same as a defensible recommendation. It adds the discipline a senior reviewer would apply, in the session, before anything reaches a committee.

A vendor choice, framed before it is evaluated.
This is the worked example from the Frame Free guide: an operations manager told to choose between two rostering platforms before the current contract expires. The guide’s six questions make up Clarify, Inspect and Test, the first three of the six steps below. Frame Free stops before evaluation: neither platform is scored, compared or chosen.

Read the worked example as text
The worked example from the Frame Free guide
The software was the surface
An operations manager at a 60-person home-services business is told to choose between two rostering platforms before the current contract expires.
Start with: Use Frame Free in this PDF. Ask me one question at a time.
Find the question behind the question
The first three moves make the decision explicit, expose the deeper issue and reopen the option set.
- 1.The decision and trigger. What exactly are you deciding, and what made it live now?
- 2.The decision underneath. If the immediate choice disappeared, what larger question would remain?
- 3.The missing option. Which genuine third path have you not treated as real, including doing nothing?Do not evaluate it yet.
Separate evidence from assumption
The final three moves identify the belief carrying the decision, test what has been treated as fixed and make the evidence state visible.
- 4.The load-bearing assumption. Which single belief would change the decision if it proved wrong?
- 5.Untested constraints. Which deadlines, budgets or stakeholder positions are verified, and which are assumed?
- 6.The evidence map. What is given, derived, inferred or unknown? Keep approximations visible.
Framed is not decided
Stop here. Framing prepares a decision; it does not make the decision.
No options were scored. Nothing was recommended. The question became the right one - which is the point.
Six steps, run in order, on one decision.
Frame Free covers the first three moves and stops there. Compare, Decide and Execute belong to Frame Pro, which is in development. The path adapts to the answers; the order does not.
- 01
Clarify
Turn the topic into the decision that is actually live, name its owner and its due date.
Frame Free
- 02
Inspect
Separate what is given from what is derived, inferred or unknown, and say which unknowns matter.
Frame Free
- 03
Test
Challenge the framing and the logic before confidence hardens, including the framing you arrived with.
Frame Free
- 04
Compare
Put real options, including doing nothing, against the same criteria.
Frame Pro, in development
- 05
Decide
Recommend with a stated confidence and the assumptions the call rests on.
Frame Pro, in development
- 06
Execute
Name the next steps, the conditions that would change the call, and the review date.
Frame Pro, in development
Every material claim carries its evidence class.
The four classes are the reading aid a reviewer uses to find the weak point. From the Kelbrane Group brief, quoted:
- given
19 open defects of 47 with six at sev-1 (given) is not a position you can attest to on Thursday.
- derived
Nine November to six February is 89 days, near enough to 13 weeks (derived)
- inferred
the Christmas and New Year trading period sits inside it, so the usable remediation and regression window is materially shorter than 13 weeks (inferred)
- unknown
that 31 March is a purchasable date rather than a wall (unknown, because the only question ever put to the vendor was about the global end-of-life date, not about extended support on Kelbrane's instance).
The research, and its limits.
A 45-run preregistered benchmark across two models and three fictional cases, scored on eight checks, with every count, all 18 protocol deviations and all eight limitations published.
Read the research overviewBuilt from strategy, transformation and transaction work.
Frame comes from professional work where recommendations had to survive scrutiny from boards, executives, investors and the teams responsible for delivery.
Who is accountable, and how to checkFrame Free is the only plan today.
Get the Frame Free beta
Email delivery of the Frame Free field guide, a six-page PDF you load into ChatGPT, Claude or Gemini.